Theme parks, such as Universal and Disney, spend years and tens of millions of dollars developing new themed areas in their parks. Once built, they stand unchanged – limiting the park options for years.
What if the customer experience could be redesigned literally over night? Ride a hippogriff one day and enter a Quidditch match the next using the same area.
An ever-changing experience will drive customers to return more often, and the park can easily capitalize on the latest movie-fuelled passion without a large-scale investment.